Social commerce market projected to hit $9.86 trillion by 2032

Allied Market Research says the global social commerce market was worth $784 billion in 2022 and could reach $9.8646 trillion by 2032, driven by rapid growth in social media shopping and video commerce. The report also flags e-commerce fraud as a headwind, while Asia-Pacific and B2C remain the leading segments.

Why it matters: - Social commerce is moving from a niche channel into a major e-commerce growth engine. - The market’s projected jump from $784 billion in 2022 to $9,864.6 billion by 2032 signals a long runway for platforms, brands and sellers that can turn social engagement into purchases. - Fraud risk is also rising, which could slow consumer trust and transaction volume.

What happened: - Allied Market Research projected the global social commerce market will grow at a 29% CAGR from 2023 to 2032. - The report valued the market at $784 billion in 2022 and forecast $9,864.6 billion by 2032. - The report was released June 10, 2026. - A sample PDF is available here.

The details: - Social commerce uses social networking platforms such as Instagram, Twitter, Facebook and others to facilitate online buying and selling. - The report says growth is being fueled by broader acceptance of social networking sites and consumers’ preference for shopping online. - Social commerce gives businesses a more personalized and dynamic way to reach customers through social media. - Rapid growth in user-generated content has been a key driver of social media expansion. - Social media platforms are used to share written content, photos and videos, while also increasing brand visibility. - Positive influencer reviews and endorsements can build confidence and support sales growth. - The report says new social reselling platforms and rising global social media use should boost product sales. - E-commerce fraud remains a major restraint. - The Federal Trade Commission reported e-commerce fraud rose 70% between 2020 and 2021, with 2.8 million scams reported by customers in 2021. - The report says fraud can reduce willingness to make online transactions and weaken confidence in social platforms. - The market is segmented by business model, product type, sales channel and region. - Business models include B2C, B2B and C2C. - Product types include personal and beauty care, apparel, food and beverages, home products, health supplements, consumer electronics and others. - Sales channels include video commerce, social network-led commerce, social reselling, group buying and product review platforms. - Regions covered include North America, Europe, Asia-Pacific and LAMEA. - The report profiles Verint Systems, Snap, Trell Experience, Etsy, Poshmark, Inmobi, Yunji, Meta Platforms, Twitter, Alibaba Group, Pinduoduo, ByteDance, Amazon and Pinterest. - Allied Market Research said B2C dominated the market in 2022 and is expected to keep that lead through the forecast period. - Apparel was the leading product segment in 2022 and is expected to stay on top. - Video commerce, including live stream and prerecorded formats, led sales channels in 2022 and is expected to remain dominant. - Asia-Pacific held the largest market share in 2022 and is projected to grow at a 29.5% CAGR. - The report is also being promoted with a limited-time discount offer at checkout.

Between the lines: - The strongest growth is concentrated in formats that blend entertainment, discovery and checkout, especially video commerce. - Asia-Pacific’s leadership suggests the model is scaling fastest where mobile use, digital payments and social app adoption are already deeply embedded. - Fraud may become a bigger competitive differentiator, since trust is central to social selling.

What’s next: - The report points to continued expansion through 2032, with B2C, apparel and video commerce likely to stay the core growth drivers. - Platforms and sellers may need to invest more in trust, verification and fraud prevention to protect conversion rates. - The report’s findings suggest brands will keep testing social reselling, live shopping and influencer-led commerce as they chase higher engagement and sales.

The bottom line: - Social commerce is on track for explosive growth, but the winners will be the companies that pair discovery-driven shopping with consumer trust.